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I had the honor of being personally congratulated by Mr. Lurzer  (the founder of the magazine Lurzer’s Archive) who was visiting Romania during the AD’OR festival. 

He considered “Hide & Seek” to be the best of all the commercials submitted (indeed it won commercial of the year). 

I told him I was delighted to receive such a compliment: “I don’t give compliments” he replied. 

This was the first national child’s protection campaign ever made in Romania. 

Creative team: Liviu Turcanu, Ciprian Banica, Cristina Diaconescu